TradeTrax, Inc. Privacy Policy

Last Updated: July 22, 2025

1. Acceptance of Privacy Policy

Welcome to TradeTrax, Inc. (“TradeTrax” “we” or “us”) and our Privacy Policy (“Privacy Policy”). This Privacy Policy is important and affects your legal rights, so please read carefully.

By accessing or using tradetrax.com and various related websites and services (collectively, the “TradeTrax Services”), you agree to be bound by this Privacy Policy and all of the terms incorporated herein by reference. By using the TradeTrax Services and/or submitting or collecting any personal data via the TradeTrax Services, you accept and expressly consent and agree to our practices surrounding the collection, use, and sharing of your personal information in accordance with this Privacy Policy. IF YOU DO NOT CONSENT AND AGREE WITH THE TERMS OF THIS PRIVACY POLICY, YOU CANNOT, AND WE DO NOT AUTHORIZE YOU TO, ACCESS, BROWSE, OR USE THE TRADETRAX SERVICES.

Our processing of personal information, such as your name, address, e-mail address, or telephone number, will be undertaken consistent with the requirements of applicable privacy laws.

2. Information We Collect

2.1 Personal Information We Collect Directly from You

We receive personal information as described to you at the point of collection, pursuant to your consent, and/or when you voluntarily provide us with personal information, including:

    1. individual information (such as your e-mail address and phone number);
    2. company information (such as your company’s address); and
    3. other identifying information that you voluntarily choose to provide to us, including without limitation unique identifiers such as passwords, and personal information in messages you send to us.

We may also collect additional information, which may be personal information, as otherwise described to you at the point of collection or pursuant to your consent.

2.2 Information We Automatically Collect When You Use Our Site

In order to access and use certain areas or features of the TradeTrax Services, you consent to our collection and use of certain information about your use of the TradeTrax Services through the use of tracking technologies or by other passive means. Your consent to our access and use of this “passively collected” information includes, but is not limited to, the domain name of the website that allowed you to navigate to the TradeTrax Services, search engines used, the internet protocol (IP) address used, the length of time spent on the TradeTrax Services, the pages you looked at on the TradeTrax Services, other webpages you visited before and after visiting the TradeTrax Services, the type of device and/or internet browser you have, the frequency of your visits to the TradeTrax Services, and other relevant statistics (collectively “Traffic Data”).

3. How We Collect Information

We collect information (including personal information and Traffic Data) when you use and interact with the TradeTrax Services, and in some cases from third party sources. Such means of collection include:

  • When you access, use, or contact us through the TradeTrax Services.
  • When you voluntarily provide information through the TradeTrax Services.
  • If you use a location-enabled browser, we may receive information about your location and device.
  • Through Cookies, Web Beacons, analytics services, and other tracking technologies (collectively, “Tracking Tools”).

4. Tracking Tools, Behavioral Advertising, and Opt Out Options

4.1 Tracking Tools

We may use tools outlined below in order to provide the TradeTrax Services, advertise to, and better understand users.

  • Cookies: “Cookies” are small computer files transferred to your device that contain information such as user ID, user preferences, lists of pages visited and activities conducted while using the TradeTrax Services. We use Cookies to: (i) improve and tailor the TradeTrax Services, (ii) customize advertisements, (iii) measure performance, (iv) store authentication so re-entering credentials is not required, (v) customize user experiences, and for (vi) analytics and fraud prevention. For more information on Cookies, including how to control your Cookie settings and preferences, visit https://allaboutcookies.org/. You can also manage Cookies in your web browser (for example, Edge, Explorer, Chrome, Safari). If you choose to change your settings, you may find that certain functions or features of the TradeTrax Services will not work as intended. The following details the types of Cookies we use and why we use them:
    • Absolutely necessary Cookies. These Cookies are essential to enable you to move around a website and use its features. Without these Cookies, services you have asked for, like adding items to an online order, cannot be provided.
    • Performance Cookies. These Cookies collect information about how you use the TradeTrax Services. Information collected includes, the Internet browsers and operating systems used, the domain name of the website previously visited, the number of visits, average duration of visit, and pages viewed. These Cookies do not collect information that personally identifies you and only collect aggregated and anonymous information. Performance Cookies are used to improve the user-friendliness of a website and enhance your experience.
    • Functionality Cookies. These Cookies allow the TradeTrax Services to remember choices you make (such as your username, language preference, or the area or region you are in) and provide enhanced, more personal features. These Cookies can also be used to remember changes you have made to text size, fonts, and other customizable parts of the TradeTrax Services. The information these Cookies collect may be anonymized, and they cannot track your browsing activity on other websites.
  • Web Beacons: “Web Beacons” (a.k.a. clear GIFs or pixel tags) are tiny graphic image files embedded in a web page or email that may be used to collect information about the use of the TradeTrax Services. The information collected by Web Beacons allows us to analyze how many people are using the TradeTrax Services, using selected publishers’ websites, or opening emails, and for what purpose.
  • Web Service Analytics: We may use third-party analytics services in connection with the TradeTrax Services, including, for example, to register mouse clicks, mouse movements, scrolling activity and text typed into the TradeTrax Services. We use the information collected from these services to help make the TradeTrax Services easier to use and as otherwise set forth in Section 5 (How We Use Your Information). These analytics services generally do not collect personal information unless you voluntarily provide it.
  • Mobile Device Identifiers: As with other Tracking Tools, mobile device identifiers help TradeTrax learn more about our users’ demographics and Internet behaviors in order to personalize and improve the TradeTrax Services. Mobile device identifiers are data stored on mobile devices that may track activities occurring on and through it, as well as the applications installed on it. Mobile device identifiers enable collection of personal information (such as media access control, address, and location) and Traffic Data.

4.2 Behavioral Advertising

We may use a type of advertising commonly known as interest-based or online behavioral advertising. This means that some of our partners use Tracking Tools to collect information about a user’s online activities to display TradeTrax ads to the user based on the user’s interests (“Behavioral Advertising”). Our partners may include third-party advertisers and other third-party service providers, and such partners may collect information when you use the TradeTrax Services, such as IP address, mobile device ID, operating system, and demographic information. These Tracking Tools help TradeTrax learn more about our users’ demographics and Internet behaviors.

4.3 Options for Opting out of Cookies and Mobile Device Identifiers

If we process Cookies based on your consent (as indicated at the time of collection of such data), you have the right to withdraw your consent at any point in time by contacting us at [email protected]. Please note, if you exercise this right, you may have to provide your consent on a case-by-case basis to enable you to utilize some or all of the TradeTrax Services.

You may be able to reject Cookies and/or mobile device identifiers by activating the appropriate setting on your browser or device. Although you are not required to accept TradeTrax’s Cookies or mobile device identifiers, if you block or reject them, you may not have access to all features available through the TradeTrax Services.

  • You may opt out of receiving certain Cookies by visiting the Network Advertising Initiative (NAI) opt out page or the Digital Advertising Alliance (DAA) opt out page, or by installing the DAA’s AppChoices app (for iOS; for Android) on your mobile device. When you use these opt-out features, an “opt-out” Cookie will be placed on your device indicating that you do not want to receive interest-based advertising from NAI or DAA member companies. If you delete Cookies on your device, you may need to opt out again.
  • Even after opting out of Behavioral Advertising, you may still see TradeTrax advertisements that are not interest-based (i.e., not targeted toward you). Also, opting out does not mean that TradeTrax is no longer using Tracking Tools. TradeTrax still may collect information about your use of the TradeTrax Services even after you have opted out of Behavioral Advertising and may still serve advertisements to you via the TradeTrax Services based on information it collects through the TradeTrax Services.

This Privacy Policy does not cover the use of Cookies and other Tracking Tools by any third parties, and we are not responsible for the privacy practices of any third party. Please be aware that some third-party Cookies can continue to track your activities online even after you have left the TradeTrax Services.

4.4 “Do Not Track” (DNT) and Universal Opt-Out Preference Signals

Some web browsers (including Safari, Internet Explorer, Firefox, and Chrome) incorporate a “Do Not Track” (DNT) or similar feature that signals to web services that a visitor does not want to have their online activity and behavior tracked. If a web service operator elects to respond to a particular DNT signal, the web service operator may refrain from collecting certain personal information about the browser’s user. Not all browsers offer a DNT option and there is currently no industry consensus as to what constitutes a DNT signal. For these reasons, many web service operators, including TradeTrax, do not proactively respond to DNT signals. For more information about DNT signals, visit https://fpf.org/thank-you-for-visiting-allaboutdnt-com/.

New standards are being developed for a Universal Opt-Out Mechanism, such as the Global Privacy Control (GPC), which allow users with GPC-enabled browsers and devices to send a signal that will communicate the user’s request to opt-out of sales of their personal information and to opt-out of certain sharing of their personal information. The CPRA and other laws allow for the acceptance of Opt-Out Preference Signals such as the GPC, as an option for users to transmit an Opt-Out of selling/sharing personal information. If we detect and recognize such a signal from your device or browser, we will honor it.

5. How We Use Your Information

We do not engage in automated decision making. We may use information (including information that has been de-identified and/or aggregated) to better understand who uses the TradeTrax Services and how we can deliver a better user experience. We use information, including personal information, to provide the TradeTrax Services and to help improve the TradeTrax Services, to develop new services, and to advertise our services. Specifically, such use may include:

  • Providing you with the products, services, and information you request.
  • Corresponding with you.
  • Providing, maintaining, administering, or expanding the TradeTrax Services, performing business analyses, and for other internal purposes.
  • Combining information received from third parties with information that we have from or about you and using the combined information for any of the purposes described in this Privacy Policy.
  • Showing you advertisements, including interest-based or online behavioral advertising.
  • Fulfilling our legal obligations, such as preventing, detecting, and investigating security incidents, fraud, and potentially illegal or prohibited activities.
  • Enforcing our Privacy Policy and other agreements.

By providing your e-mail and/or phone number and checking a box, clicking the “complete” button, or some other affirmative act, you are consenting to receive e-mails and/or calls and text messages, including live, prerecorded, and/or automated calls and messages, to that email or phone number. After signing up, you will receive a confirmation e-mail or text message from TradeTrax on your mobile number. This agreement is not entered into as a term or requirement of any purchase or promotion. Normal message and data rates may apply. Message frequency may vary. Neither we nor the participating carriers guarantee that messages will be delivered. We may discontinue these programs at any time without notice.

6. How We Use Your Information

In certain circumstances, and in order to perform the TradeTrax Services, we may share certain information about you as described in this section:

  • We do not sell your personal information to third parties.
  • We may share your personal information with our partners to customize or display our advertising.
  • We may share your personal information and/or Traffic Data with our partners who perform operational services for us (such as hosting, billing, fulfillment, data storage, security, insurance verification, web service analytics, or ad serving).
  • We may share your personal information and/or Traffic Data with our partners to analyze device activities and generate targeted advertisements.
  • We may transfer your personal information to another company in connection with a proposed merger, sale, acquisition or other change of ownership or control by or of TradeTrax (whether in whole or in part). We will make reasonable efforts to notify you before your information becomes subject to different privacy practices.
  • We also may need to disclose your personal information or any other information we collect about you if we determine in good faith that such disclosure is needed to: (1) comply with or fulfill our obligations under applicable law; (2) protect the rights, property or safety of you, TradeTrax or another party; (3) enforce this Privacy Policy or other agreements with you; or (4) respond to claims that any posting or other content violates third-party rights.

7. Collection and Use of Sensitive Information

We have collected the following categories of sensitive personal information from consumers within the last twelve months:

  • Complete account credentials
  • Mail, email, or text message contents

We do not use or disclose sensitive personal information for purposes other than those specified in the CCPA/CPRA.

8. Storage and Security of Information

Any information you send to us electronically, while using the TradeTrax Services or otherwise interacting with us, may not be secure when it is transmitted to us. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us. Please be aware, despite our best efforts, no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Any information you send us through any means is transmitted at your own risk.

9. Your Choices

You can choose whether or not to provide personal information through the TradeTrax Services. We will not discriminate against you for exercising any of your rights relating to your personal information and will not (i) deny you goods or services, (ii) provide you with a different level or quality of services, or (iii) charge you different prices for services for doing so.

10. How Long We Retain Your Information

We retain personal information about you for as long as necessary to provide you the TradeTrax Services. In some cases, we retain personal information for longer, if doing so is necessary to comply with our legal obligations, or as otherwise permitted by applicable law. Afterwards, we retain some information in a de-identified and/or aggregated form but not in a way that would identify you personally.

11. Information Provided on Behalf of Children and Others

The TradeTrax Services are not intended for use by children. Individuals under the age of 18 may not use the TradeTrax Services. TradeTrax does not knowingly collect any information from children. If you are under 18, do not attempt to register for the TradeTrax Services or send us any personal information. By accessing, using and/or submitting information through the TradeTrax Services, you represent that you are not younger than 18 and that you have authority to do so. If you are a parent or legal guardian of a minor child, you may, in compliance with this Privacy Policy, use the TradeTrax Services on behalf of such minor child. Information you provide through the TradeTrax Services on behalf of a minor child will be treated as personal information as provided herein. If you use the TradeTrax Services on behalf of another person, regardless of age, you represent and warrant that you have authority to do so.

12. Third Party Web Services

The TradeTrax Services may contain links or content from third party websites. A link or content from a third-party website does not mean we endorse that website, the accuracy of information presented, or the persons or entities associated with that website. If you visit a third-party website, you are subject to the privacy policy of the applicable third party and we are not responsible for the policies and/or practices of any third party. We encourage you to ask questions before you disclose your information to others.

13. Updates and Changes to Privacy Policy

The effective date of this Privacy Policy is set forth at the top of this webpage. We will notify you of any material change by posting notice on this webpage. Your continued use of the TradeTrax Services after the effective date of any amendment to this Privacy Policy constitutes your acceptance of the amended Privacy Policy. We encourage you to periodically review this page for the latest information on our privacy practices. Any amended Privacy Policy supersedes all previous versions. IF YOU DO NOT AGREE TO FUTURE CHANGES TO THIS PRIVACY POLICY, YOU MUST STOP USING THE TRADETRAX SERVICES AFTER THE EFFECTIVE DATE OF SUCH CHANGES.

14. Contact Us

The data controller for the purposes of GDPR, UK GDPR, PIPEDA or other data protection laws is TradeTrax. If you have any questions about this Privacy Policy, please contact us at [[email protected]] or at:

Name
Attn: Legal Dept, TradeTrax Inc.
Address: 4150 N Drinkwater Blvd, Suite 150, Scottsdale AZ 85251
Email: [email protected]

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Terms of Use

These Terms and Conditions of Use (these “Terms”) set forth the terms and conditions under which TradeTrax, Inc (“TradeTrax”, “we”, “us”, or “our”) makes the TradeTrax Platform (the “Platform”) available to you (“you” or “your”) as a registered Platform user. By completing and maintaining your registration on the Platform, you confirm your agreement to be bound by these Terms. Initially capitalized terms used but not defined in these Terms have the meanings given to them in the Service Agreements (“Services Agreements”) available to authorized parties of these agreements.

  1. Use of Platform. You will only use the Platform for the purposes described in the Services Agreements.
  2. Protection of Login Credentials. You agree to keep and protect your Platform login credentials confidential, not share them with any person or entity, and otherwise protect them from unauthorized use. Failure on your part to adequately protect your login credentials or your providing any person or entity with use of your login credentials are grounds for immediate termination of your Platform account.
  3. Authorization to Disclose Information. In connection with the registration process, by disclosing to TradeTrax and/or uploading to the Platform information regarding yourself and/or any other person or entity to whom or to which such information relates, you represent and warrant to TradeTrax that you are authorized to disclose and/or upload such information, and that TradeTrax is authorized to retain, use and disclose such information as it deems necessary or appropriate in connection with the conduct of its business.
  4. Platform Access.You are responsible for obtaining and maintaining, at your own cost, all equipment and data network access necessary to use access and use the Platform. Your mobile network’s data and messaging rates and fees may apply if you access or use the Platform from your mobile device(s). You are responsible for acquiring and updating compatible hardware or devices necessary to access and use the Platform, including as a result of any updates thereto. We do not guarantee that the Platform, or any portion thereof, will function on any particular hardware or device. Further, access to and use of the Platform may be subject to malfunctions and delays inherent in the use of the Internet and electronic communications. We disclaim any liability arising from any such malfunction or delay
  5. Prohibited Conduct. In connection with your use of the Platform, you agree that you will not do any of the following:
    1. knowingly provide or submit false or misleading information;
    2. use the Platform in connection with the distribution of unsolicited commercial, political or other messages (i.e., spam) unrelated to the receipt or performance of services available on the Platform;
    3. discriminate against or harass anyone on the basis of race, national origin, religion, gender, gender identity, physical or mental disability, medical condition, marital status, age or sexual orientation, or otherwise engage in any violent, harmful, abusive or disruptive behavior;
    4. use, display or disseminate (including by inclusion in your own website or other printed materials) TradeTrax’s name, trademark(s), Platform content or other proprietary copyrights of TradeTrax without TradeTrax’s express written consent;
    5. dilute, tarnish or otherwise harm the TradeTrax brand in any way, including through registering and/or using internet domain names, trade names, trademarks or other source identifiers that are confusingly similar to TradeTrax domain names, trademarks, trade names or other copyrighted material;
    6. use any technology (including robots, spiders, crawlers, scrapers, viruses, trojan horses) or other automated means or processes to (i) access or collect data or other content from the Platform for any purpose, or (ii) avoid, bypass, remove, deactivate, impair, descramble,
    7. or otherwise attempt to circumvent any technological measure implemented by TradeTrax to secure and protect the Platform; or
    8. take any other action that damages or adversely affects, or could damage or adversely affect the performance or proper functioning of the Platform.
  6. User-Supplied Content.
    1. We may, in our sole discretion, permit you from time to time to submit, upload, publish or otherwise make available to us through the Platform textual, audio, and/or visual content and information, including commentary and feedback related to the provision or receipt of services available on the Platform (“User-Supplied Content”). Any User-Supplied Content provided by you remains your property.
    2. You represent and warrant that: (i) you either are the sole and exclusive owner of all User-Supplied Content or you have all rights, licenses, consents and releases necessary to grant to us the license to the User-Supplied Content as set forth above; (ii) each person identified, depicted, or shown in in your User-Supplied Content, if any, has provided consent to the use of such User-Supplied Content consistent with these Terms of Use; and (iii) neither the User-Supplied Content, nor your submission, uploading, publishing or otherwise making available of such User-Supplied Content, nor our use of any User-Supplied Content as permitted herein will infringe, misappropriate or violate a third party’s intellectual property or proprietary rights, or rights of publicity or privacy, or result in the violation of any applicable law or regulation. We reserve the right but are not obligated, to review, monitor, or remove User-Supplied Content, in our sole discretion and at any time and for any reason, without notice to you.
    3. We do not guarantee the accuracy, integrity, quality or appropriateness of any User-Supplied Content appearing on or accessed through the Platform. Any such User-Supplied Content is the sole responsibility of the person or entity from whom or which such User-Supplied Content originated. By using the Platform, you understand that you may be exposed to User-Supplied Content that is incorrect, inaccurate or misleading. We have no obligation to screen, preview, monitor or approve any User-Supplied Content. However, we reserve the right to review and delete any User-Supplied Content that, in our sole discretion, violates any Services Agreements between TradeTrax and any User, these Terms or any other policies of TradeTrax. You agree that You must evaluate and make your own judgment, and bear all risks associated with, your use of, or any decision that you make with respect to, any User-Supplied Content. Under no circumstances will we be liable in any way for any User-Supplied Content that contains any errors, omissions, defamatory statements, or confidential or private information, or for any loss or damage of any kind incurred as a result of the use of any User-Supplied Content submitted, accessed, transmitted or otherwise conveyed through the Platform. You waive the right to bring or assert any claim against us or any of our affiliates relating to User-Supplied Content, and release us and our affiliates from any and all liability for or relating to any User-Supplied Content.
  7. Amendment We may amend these Terms from time to time in our sole discretion. Amendments will be effective upon our posting of such updated Terms at this location and available at [email protected]. Your continued access to and use of the Platform after such posting confirms your consent to be bound by these Terms, as so amended
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